So I'm laying here in my hospital bed (needed a broken collarbone from snowboarding repaired) watching television and laughing about the new Range Rover ad campaign. Many of you probably laughed along with me when Land Rover was purchased by Tata motors, and the former symbol of the might of the British Empire came under the financial control of India. The latest US ad campaign from Land Rover makes me laugh even harder, but then again, it could be the morphine.
The ad shows a Range Rover Sport driving along a beautiful coastal highway while the narrator discusses the reasons you, the American consumer, should buy one.
It turns out that the Range Rover Sport is a smart car to buy because of its low rate of depreciation, and the resulting high resale value.
The ad ends by showing the low monthly cost for leasing one of these Range Rovers. Go ahead! Just remember that, at the end of your lease period, you'll have nothing left to resell.....
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